Written by Malana VanTyler
In Miami’s vibrant luxury scene, certain names carry a reputation for shaping experiences as much as they shape trends. Elliot Aboud is one of them. Whether orchestrating the opening of a flagship retail space or quietly developing a fashion platform poised to disrupt the industry, Aboud’s work speaks to a singular vision: redefining how modern consumers experience luxury.
The Art of Immersive Branding
As Executive Vice President of Aroma360 and Hotel Collection, Aboud has helped transform scent into a signature branding tool for the world’s most prestigious names. Partnering with luxury hotels, global entertainment giants like Disney and the NBA, and a roster of celebrity ambassadors, the brands’ bespoke aromas turn spaces into experiences.Luxury is about how something makes you feel,” Aboud says. “Scent has the power to connect memory and emotion instantly. It’s one of the most immersive ways to tell a brand’s story.With proprietary diffuser technology and carefully curated scent collections, Aroma360 has established itself as a leader in sensory branding, creating environments that resonate long after a guest has left the space.
Vision Meets Retail
Aboud’s role extends beyond the creative. Under his leadership, Aroma360 has expanded its retail footprint from nine stores to 33 in the US, with prime locations in destinations such as Hudson Yards in New York City and Coral Gables in Miami.While the industry trend has leaned toward digital-only models, Aboud sees physical spaces as essential for luxury. A store isn’t just a place to shop, but where a brand becomes real and where customers can touch, feel, and immerse themselves in a curated world.
His approach blends the scale of e-commerce with the intimacy of in-person experiences, ensuring the brand maintains relevance both online and off.
Beyond Scent — Innovating Fashion Access
Even as Aroma360 continues to grow, Aboud is channeling his energy into a passion project within the fashion space. Still in stealth mode until its official launch, the venture promises to deliver curated fashion directly to consumers with speed and personalization.Inspired by his love for fashion — and a preference for having pieces brought to him rather than spending hours shopping — Aboud envisions a platform that merges convenience with the curated touch of luxury retail. By working with top fashion brands and leading tech and logistics partners, the project aims to set a new standard for on-demand style.
Influence as a Business Asset
Aboud’s influence extends beyond boardrooms and retail floors. Frequently seen at high-profile Miami events, from luxury brand launches to fun restaurant openings, he understands the value of presence. These moments are not just about visibility, but about forging relationships that translate into meaningful collaborations.The people you meet and the trust you build in those environments are invaluable,” Aboud explains. “In luxury, your network is as important as your product.
A Philosophy for Modern Luxury
For Aboud, the definition of luxury in 2025 goes beyond exclusivity. It’s about creating experiences that are seamless, personal, and unforgettable. Whether through a custom scent in a five-star suite or a fashion delivery that arrives just in time for an event, his focus is on elevating everyday life.True luxury is when the experience feels effortless for the person enjoying it,” he says. “Behind the scenes, there’s strategy, planning, and innovation. But what is seen and felt is ease.
The Future of Elevated Living
With a growing retail empire, global partnerships, and a fashion tech venture on the horizon, Elliot Aboud is positioning himself at the forefront of luxury’s next evolution. His work bridges the gap between digital innovation and human connection, proving that in the modern marketplace, influence and execution go hand in hand.From scent to style, Aboud’s vision is to craft moments that linger, experiences that resonate, and a future where luxury is just a click away.
